Moderator:
Maria Naranjo, ICEX
Speakers:
Joop Wenjie Shen, Executive Director at Golden Anker, A Joint Venture w/ Het Anker Brewery
Dr Rodger Wegner, Association of the Export Breweries of Northern, Western and Southwestern Germany
Loinaz Errezola, Napar Bier
Whilst global trade is still disrupted by the implications of Covid, trade remains an important channel of growth for every European brewer, be it within the European Union or outside the EU. Our experts will share their experience with exporting to different markets (what it takes to be successful, what should be avoided), insights into the Chinese market and how to enter it, as well as reflections on intra-EU trade for breweries.