How to use the marketing to root your brewery in the local community?

With the pandemic and lockdown, many people re-discovered their neighbourhood and local breweries with great beer! But how do those brewers now make sure their beer stands out in a very competitive market? How do you get your story to cut through? In this workshop Carole provides tips & tools for creating your own differentiating proposition in the beer market. Henri will explain how his family brewery has touched many consumers’ hearts, although they are based in France, a ‘dark market’ (where communication is prohibited on alcoholic beverages).