Description:
Beer competitions can prove very useful, at least to certain segments of consumers, as they are seen as a sign of recognition and can enhance sales. However, do they really make sense? On what are they based? Should brewers always invest in them? And if so, how? In case they win an award, how can they maximise it to drive reputation and sales? Our expert and panellists will share their views on this interesting topic and guide breweries towards an informed choice.
Moderator:
- Sam Holloway, President and Co-founder, Crafting A Strategy
Speakers and panelists:
- Sam Holloway, President and Co-founder, Crafting A Strategy
- Alessandra Agrestini, Beer consultant and communicator, international judge
- Luc de Raedemaeker, Director Brussels Beer Challenge & Chief Editor Bière/Bier Grand Cru
- Bart Wellens, Commercial Director, Westmalle
- Olivier Duthoit, Co-Funder and Co-Manager, Brasserie du Pays Flamand