BLOCKCHAIN – A MARKETING TOOL FOR BREWERS?

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BLOCKCHAIN – A MARKETING TOOL FOR BREWERS?

Beer Marketing | Brewing Business | The Brewers Forum 2023

Description:

Blockchain is one of these new information technology that allows us to freely, securely and easily share information from one point to another. It’s used across several industries and also starts being used in the beer industry. How can the sector use this technology to its benefit? What is the concrete implication? Is it useful for marketing towards consumers (on the origin and transparency of the ingredients)? For sourcing purposes?

Moderator:

  • Filip Nerad

Speakers:

  • Jack Buffington, Director of Supply Chain and Sustainability, First Key Consulting
  • Alex Kouris, Founder & Director, Nissos Beer
  • Elodie Colin-Petit, Director of Business Development Malteries Soufflet (Invivo Group)