Moderator:
Maurizio Maestrelli
Speakers:
Grégor Engler, Cap d’Ona
Rhodri Evans, Exponent
Julien Lefaucheux, Cap d’Ona
More and more brewers are teaming up with wine and/or spirits producers to brew beer in which spirits- or wine is added. They see that as an effort to promote the local terroir through beer, offer a new experience to consumers and further enshrine their beers in the mind of consumers. But how does it work? What should you do to produce an outstanding beer in which wine or spirits have been added? How can you market them knowing wine and spirits are heavily regulated? Our experts will share their experience in brewing such demanding products and their expertise in terms of the regulatory framework.