Moderator:
Tim Webb
Speakers:
Henri Reuchlin, BIERburo
Antonio Fumanal, La Zaragozana S.A.
Mark Gavhure, BBC Global News
Katherine Stokes, BBC Global News
Brewers are proud of their beers and often rightfully so. This chorus of many very different brewers talking enthusiastically about their beers is a great asset for the image of beer. In times where many people question their foods, where they come from, whether they are natural, healthy and sustainable or not, all this might be not enough in the long term.
What sometimes gets obscured in the multitude of stories is the beauty of beer in general. Beer is rooted in nature through its ingredients (water, cereals, hops). It has been the cradle of human culture, once called the “liquid bread”. Its huge diversity is an echo of Europe’s rich culture. The vast choice in raw materials combined with the mastery of brewers makes it possible that beer fits in almost any life style.
This session will extoll the story of beer from the richness of its ingredients to the diversity of beers and brewers, and how it fits in a modern lifestyle. It is why brewers are proud of it should be vocal about it.