Brewing Business Archives

Non-alco beer – from negative choice for drivers to natural nonalcoholic refreshment, by Roman Trzaskalik, Marketing Director – Plzensky Prazdroj – Czech Republic
The vanguards of the low-abv space, Rob Fink, Founder – Big Drop Brewing Co – United Kingdom
The growing segment of NABLAB – driven by consumer trends, and opportunity to provide portfolio choice, by Julie Yufe, VP Marketing EU – AB InBev Europe

Why humans like alcohol, by Andrew Curry, Journalist – Freelance
More than a welcome required: how to increase diversity in Beer, by Melissa Cole, Beer journalist and author – United Kingdom
Making value-driven decisions – Proving us wrong !, by Mariann Skar, Secretary General – Eurocare – Belgium
Panel Discussion – Role of Beer in Society
- Melissa Cole (Moderator), Beer journalist and author – United Kingdom
- Alexandros Kouris, Founder & Owner – NISSOS Beer – Greece
- Thijs Thijssen, CEO – La Trappe – The Netherlands
- Cees-Jan Adema, Secretary General – Dutch Brewers Association – The Netherlands

Horeca going digital, by Hugo Hanselmann, Founder & CEO – HuHeHa – Belgium
How the middleman can fix your deals / Best practice France, Thomas Bulcke, Export Manager – International Beers & Beverages – France
Why do people buy beer online? And what are the “digital” beer trends?, Marc Scholten, CMO – Beerwulf – The Netherlands

The Shopping Experience Lab in Madrid, by Guillermo Arrieta Salazar, Customer Marketing and Development Director – Mahou San Miguel – Spain
The 100+ accelerator, a sustainability focused startups incubator, by Richard White, Vice-President for Procurement & Sustainability – AB InBev Europe
The smart bottle opener, Karim Choueiri, CEO – WeCheer.io – Switzerland
Digital commerce and how it transformed the €3 trillion euro global food & beverage industry, by Andy Chen, CEO – WeOrder Hospitality Technologies
Match your Brand with the perfect (food) location, Marco van den Ouden, Managing Director & Co-owner – Datlinq BV – The Netherlands

Investment in learning and development at the IBD, by Timothy Cooper, MD and Chief Brewer – Coopers Brewery Ltd – Australia
The Beer Sommelier Education Program – A necessity for the brewing industry, by Michael Zepf, Brewing Science and Beverage Technology – Director – Doemens – Germany
Beer education is indispensable to build a strong beer culture, by Henri Reuchlin, Coordinator – StiBON Beer education – The Netherlands
Panel Discussion – Education & importance for growth
- Michael Ward (Moderator), Project Leader – Smile Brewing – Ireland
- Bo Jensen, Chairman – European Beer Consumers Union (EBCU)
- Matthias De Caluwe, CEO – Horeca Vlaanderen – Belgium
- Roman Jove Lleixa, Founder and Head Brewer – Cervecera Peninsula – Spain

Growing craft beer through collaboration, by Will Keating, Principal – Serestra & Hellfire Brew Club – Ireland
Guerrilla Marketing : How to get more than your fair share of mind share, on a limited budget, Pete Slosberg, Co-founder – Pete’s Brewing Company – USA
Starting up a city brewery, Peter Rouwen, Co Founder and head brewer. – Brouwerij Noordt – The Netherlands
Panel Discussion – Ask the expert: from small to success
- Steve Livens (Moderator), Policy Manager, Product Assurance & Supply Chain – British Beer & Pub Association – United Kingdom
- Will Keating, Principal – Serestra & Hellfire Brew Club – Ireland
- Peter Rouwen, Co Founder and head brewer. – Brouwerij Noordt – The Netherlands
- Pete Slosberg, Co-founder – Pete’s Brewing Company – USA

How to set a new brewery in an established market?, Nicolas Declercq, Founder – Brasserie Leopold 7 – Belgium
Local beer takes local market, Johan Van Dyck, Founder – Antwerpse Brouw Compagnie, Antwerp’s Independant Local
Brewery – Belgium
Innovation in the Polish market, Grzegorz Ziemian, Co-Founder & CEO – Browar Stu Mostów – Poland
Panel Discussion – The minimum efficiency scale for your brewery, and how to grow from there?
- Brad Windecker (Moderator), CEO – Orchestra Software – USA
- Johan Van Dyck, Founder – Antwerpse Brouw Compagnie, Antwerp’s Independant Local Brewery – Belgium
- Grzegorz Ziemian, Co-Founder & CEO – Browar Stu Mostów – Poland
- Nicolas Declercq, Founder – Brasserie Leopold 7 – Belgium

Craft beer in Sweden : How to get distributed in the Swedish alcohol retail monopoly, by Johan Ahlstedt, Purchaser Beer – Systembolaget – Sweden and Märta Kuylenstiern, Category Manager Beer and Spirits – Systembolaget – Sweden
Craft Beer in China : Opportunities & Trends, by Michelle Wang, Editor in Chief – The Beer Link – China
Panel Discussion – Challenges & trends in retail in 4 European markets
- Krishan Maudgal (Moderator), Managing Director Maudgal Int. ltd. – Co Founder at BeerAgency – Belgium
- Markus Betz, Category Manager Craft Beer & Craft Cider – R. Ammersin GesbmH – Austria
- Gaius Voûte, General Manager – Bier&cO – The Netherlands
- Stefano Baldan, CEO – Brewrise – Italy

General Welcome by Pavlos Photiades – President of The Brewers of Europe
Brewing Forward: Its all about Europe by Jean-François van Boxmeer, Chief Executive Officer – Heineken
Sailing the seas: global strategies for craft brewers by Ina Verstl, Co-author of the book “The Beer Monopoly” (2016) – Editor Brauwelt International – Germany
Craft Beer in Belgium – what’s brewing by Charles Leclef Owner – Brouwerij Het Anker – Belgium
Beer is no longer black & white: why spectrum is key by Paolo Lanzarotti, Chief Executive Officer – Asahi Breweries Europe Group
Panel Discussion – Beer in 2020 and beyond
- Tim Webb (Moderator), Author – World Atlas of Beer – United Kingdom
- Paolo Lanzarotti, Chief Executive Officer – Asahi Breweries Europe Group
- Charles Leclef, Owner – Brouwerij Het Anker – Belgium
- Ina Verstl, Co-author of the book “The Beer Monopoly” (2016) – Editor Brauwelt International – Germany

Brewing for a better today & tomorrow by Cees ‘t Hart, CEO – Carlsberg Group

From traditional to modern craft brewing: how family-owned Trumer Brewery from Austria is reinventing itself for the 21st Century by Josef Sigl CEO – Trumer Private Brewery – Austria
From founder to family brewer by Edouard Haag, General Manager – Brasserie Meteor – France
Modernising Britain’s Oldest Brewer by Jonathan Neame CEO of Shepherd Neame – Chairman of Visit Kent – United Kingdom
Craft Beer in Belgium – what’s brewing by Charles Leclef Owner – Brouwerij Het Anker – Belgium
Beer is no longer black & white: why spectrum is key by Paolo Lanzarotti, Chief Executive Officer – Asahi Breweries Europe Group
Panel Discussion – Redeveloping your (family) brewery
- Moderator: Tiago Brandao, New Business Director – Beer & Brewing at Super Bock Group – EBC President – Portugal
- Josef Sigl, CEO – Trumer Private Brewery – Austria
- Jonathan Neame, CEO of Shepherd Neame – Chairman of Visit Kent – United Kingdom
- Edouard Haag, General Manager – Brasserie Meteor – France

Brewing Business