Brewing Business

Moderator:
Frits Dunnink

Speakers:
Rob Fink, Big Drop Brewing
Eduardo Riaza, ESCYM
Alba López, ESCYM

In complement to the Brewers Forum 2021 session on de-alcoholisation of beer and the 2022 other session on fermentation and non-alcoholic beer, this session will focus on the business aspects of non-alcoholic beers and how a brewery can assess whether there is room for non-alcoholic beers in their portfolio, how to seduce the market and how the flavor diversity of non-alcoholic beers can help expand the market share of brewery entering this segment of the beer market.

Moderator:
Maria Naranjo, ICEX

Speakers:
Joop Wenjie Shen, Executive Director at Golden Anker, A Joint Venture w/ Het Anker Brewery
Dr Rodger Wegner, Association of the Export Breweries of Northern, Western and Southwestern Germany
Loinaz Errezola, Napar Bier

Whilst global trade is still disrupted by the implications of Covid, trade remains an important channel of growth for every European brewer, be it within the European Union or outside the EU. Our experts will share their experience with exporting to different markets (what it takes to be successful, what should be avoided), insights into the Chinese market and how to enter it, as well as reflections on intra-EU trade for breweries.

Moderator:
Kristof Geutjens, ABInBev

Speakers:
Pascale Thorre, Heineken
Garlonn Kergourlay, Il etait une brasserie
Laura Ulrich, Stone Brewing’s Small Batch Brewing Team / US Pink Boots Society
Alex Pouille, ABInbev
Lara Laila Gärber, ABInbev

Over the last month, the #MeToo movement made its way through the brewing industry, revealing harmful practices amongst some breweries and down the value chain. This wide societal issue needs to be tackled and speakers at this session will share their experience and advice helping brewers of all sizes to develop or improve their Inclusion & Diversity policies. Concrete advice will be presented on how breweries can turn their companies into welcoming homes for all, therefore contributing to solve the problem.

Moderator:
Luc de Raedemaeker, Becomev

Speakers:
Hugo Hanselmann, HuHeHa and B-sprout
David Castro, Cervezas La Cibeles

With the series of lockdowns and reopening, the world witnessed how interconnected breweries and the hospitality sectors are. Brewpubs and taprooms can bring additional revenues to breweries which run them, providing some key elements are respected. Moreover, the support by brewers to many hospitality premises has been key to ensure their survival. Our speakers will line up the key success factors and share their insights with attendees on how a successful brewpub can be operated. Experts will also explain how new financial engineering can be used by breweries to support the hospitality sector in times of crisis.

Moderator:
Jan Lichota

Speakers:
Nicole Groot Zevert, Toerisme Vlaanderen
Margot Jonckheere, Alsace Tourism Bureau
Rudolf Šlehofer, Asahi
Catherine Toolan, Diageo

Wine tourism has been for decade a growth and reputation enhancer, attracting thousands of tourists from the whole world in producing regions in France, Italy and Spain, leading to a worldwide premium reputation, booms in sales and exports and growth for producers. With more than 10.000 breweries in Europe, of all sizes, and Europe being the cradle of beer, initiatives are booming to push for beer tourism. Some breweries have developed tours, other have joined forces locally to create visit programme and advertise for it, others team-up with the local tourism office to get listed and have the tours promoted proactively. This session will focus on how a region reputed for its wine route is now developing a similar approach for its breweries and how a beer region is helping brewers through data analysis to improve beer tourism. This session will offer inspiration for brewers to then team-up with local or regional tourism office to promote beer!