Brewing Business

Learn how late manufacturing and just-in-time beer production enables Carlsberg to achieve efficient and cost-effective beer production, streamlining production processes, increase production capacity, acquire operational excellence, and reduced order lead time, including mother beer blending and Inline de-brewing. Explore process improvements, cost savings, and reduced CAPEX achieved through the transformation. Gain valuable insights and learn how easy you can apply this to your own brewery.

Speaker: Mr. Peter Espersen, CEO & Founder / Hydract

Pierre-Oliver Bergeron (Secretary General of The Brewers of Europe) and Bob Pease (Brewers Association President & CEO) invite you to listen in to a discussion of challenges facing the world’s beverage of moderation, and how united efforts to address them will ensure a bright future that continues to bring people together and grow the category.

Moderator: Judith Bogner, Television presenter, event facilitator and commentator

• Pierre-Olivier Bergeron, Secretary General, The Brewers of Europe
• Bob Pease, President & Chief Executive Officer, the Brewers Association

Description:

Diversity and Inclusion policies should not stop at the brewery’s door but continue down the chain, to ensure that brewery staff that goes into the hospitality and retailers are not mismanaged. The session will look at concrete examples from breweries and from hospitality establishments on how to ensure DEI policies are rolled out outside the brewery.

Moderator:

• Juliette Phuong, Diversity & Inclusion consultant and trainer, Beer Sommelier

Speakers:

• David Jesudason, freelance journalist
• Cara Sargeantson, People Director, BU West, ABInBev

Description:

Over the last 10 years, Belgium and Germany’s beer culture have been registered on the UNESCO World Heritage List and the Czech Republic submitted its own registration in 2022. Many tourists know the UNESCO sign and use them to choose their holiday destination. Can such recognition help beer build its reputation, boost local beer tourism and help grow the beer category?

Moderator:

• Mathieu Schneider, Project Director, The Brewers of Europe

Speakers:

• Markus Raupach
• Krishan Maudgal, Director, Belgian Brewers
• Martina Ferencová, Director, Czech Brewers and Maltsters Association
• Adeline Bouvier, Communication Office, Mission Bassin Minier

Description:

With the growing production of different beer styles and the presence of the beer style as an indication on the label, consumers might sometimes be surprised by the beer they drink as it does not fit their expectations or, simply, because they had no expectations. How should consumers be educated on beer styles (and by whom?) to not be negatively surprised by what they drink? And what beer style a brewery needs to use in order to inform the consumers, not lose them and actually convince them into the beer? The beer styles and consumer experts, as well as the breweries, will share their knowledge and thoughts on the matter.

Moderator:

Evan Rail

Speakers & Panelists:

• Marie-Emmanuelle Berdah, Beer Sommelier and Educator. Founder of Craftology
• André Brunnsberg, President, EBCU
• Jan Lichota
• Paul Lefebvre, Brasserie Lefebvre
• Marius Mircea, General director and associated partner, Clinica de Bere

Description:

Non- and Low-Alcoholic beer is a fast (if not the fastest) growing segment of the brewing sector with, in some markets, double to the triple-digit sales increase. Whilst some consumers are in demand, others still don’t get convinced and keep having a negative image of the product. How can this be changed? How can consumers be convinced by the brewers to try a non- or low-alcoholic beer? This session will cover understanding consumers’ experiences with non-alcoholic beers, how the market and consumers can be driven and fed by an offer that suits their thirst and how the drinking experience can be improved.

Moderator:

• Juliette Phuong, Diversity & Inclusion consultant and trainer, Beer Sommelier

Speakers:

• Radoslaw Soszka, Business Unit Director, Grupa IQS
• Paolo Bouquin, Marketing Manager EU & UK, Athletic Brewing Company LLC
• Lenka Králová, Marketing Manager New Business CZ/SK, Plzensky Prazdroj
• Thomas Hutschenreuter, MicroMatic, Senior Key Account Manager

Lasse Aho, President of The Brewers of Europe, Paolo Lanzarotti (CEO, Asahi Europe & International / Vice-President, The Brewers of Europe) and Gavin Hattersley (President and Chief Executive Officer at Molson Coors Beverage Company) will open the Brewers Forum with their welcome words and their respective keynote speeches.

Master of Ceremony: Judith Bogner, Television presenter, event facilitator and commentator

• Lasse Aho, The Brewers of Europe President / General Manager Olvi
• Ivan Štefanec, Member of the European Parliament and President of the European Parliament Beer Club
• Zdeněk Nekula, Minister of Agriculture of the Czech Republic
• Paolo Lanzarotti, CEO, Asahi Europe & International / Vice-President, The Brewers of Europe
• Gavin Hattersley, President and Chief Executive Officer at Molson Coors Beverage Company