The Brewers Forum 2019

What trends are brewings?

• Non-alco beer – from negative choice for drivers to natural nonalcoholic refreshment, by Roman Trzaskalik, Marketing Director – Plzensky Prazdroj – Czech Republic
• The vanguards of the low-abv space, Rob Fink, Founder – Big Drop Brewing Co – United Kingdom
• The growing segment of NABLAB – driven by consumer trends, and opportunity to provide portfolio choice, by Julie Yufe, VP Marketing EU – AB InBev Europe

Role of Beer in society

• Why humans like alcohol, by Andrew Curry, Journalist – Freelance
• More than a welcome required: how to increase diversity in Beer, by Melissa Cole, Beer journalist and author – United Kingdom
• Making value-driven decisions – Proving us wrong !, by Mariann Skar, Secretary General – Eurocare – Belgium
• Panel Discussion – Role of Beer in Society
  • Melissa Cole (Moderator), Beer journalist and author – United Kingdom
  • Alexandros Kouris, Founder & Owner – NISSOS Beer – Greece
  • Thijs Thijssen, CEO – La Trappe – The Netherlands
  • Cees-Jan Adema, Secretary General – Dutch Brewers Association – The Netherlands

New retail

• Horeca going digital, by Hugo Hanselmann, Founder & CEO – HuHeHa – Belgium
• How the middleman can fix your deals / Best practice France, Thomas Bulcke, Export Manager – International Beers & Beverages – France
• Why do people buy beer online? And what are the “digital” beer trends?, Marc Scholten, CMO – Beerwulf – The Netherlands

Quality for growth

• Tyris Brew – Quality and consistency, Gonzalo Abia Diaz, Founder – Cerveza TYRIS – Spain
• Tradition and innovation: the key to successful quality management, Sven Dekleermaeker, Brewing Manager – Duvel Moortgat – Belgium
• Improving quality of booming French craft scene through training and support, by Florian Antoine, Craft brewers support manager – Institut Français de la Brasserie et de la Malterie – France
• Quality requirements by retail, Harry van den Dungen, Managing Director – Meron – The Netherlands
• Panel Discussion – Quality for Growth – Q&A
  • Harry van den Dungen, Managing Director – Meron – The Netherlands
  • Florian Antoine, Craft brewers support manager – Institut Français de la Brasserie et de la Malterie – France
  • Gonzalo Abia Diaz, Founder – Cerveza TYRIS – Spain
  • Sven Dekleermaeker, Brewing Manager – Duvel Moortgat – Belgium

About sustainability in packaging and wastewater treatment

• Wastewater reuse within a brewery, by Piet De Langhe, CEO – Pantarein – Belgium
• Panel Discussion – What makes adequate and sustainable packaging?
  • Jean-Paul Judson (Moderator), Managing Director – NOWMORE – Belgium
  • Matt Panucci, CEO – Dolium – Belgium
  • Christian Barden, General Manager Europe & Global Brand – Kegstar – United Kingdom
  • Adeline Farrelly, Secretary General – FEVE – European Container Glass Federation – Belgium

Beer Business 4.0

• The Shopping Experience Lab in Madrid, by Guillermo Arrieta Salazar, Customer Marketing and Development Director – Mahou San Miguel – Spain
• The 100+ accelerator, a sustainability focused startups incubator, by Richard White, Vice-President for Procurement & Sustainability – AB InBev Europe
• The smart bottle opener, Karim Choueiri, CEO – WeCheer.io – Switzerland
• Digital commerce and how it transformed the €3 trillion euro global food & beverage industry, by Andy Chen, CEO – WeOrder Hospitality Technologies
• Match your Brand with the perfect (food) location, Marco van den Ouden, Managing Director & Co-owner – Datlinq BV – The Netherlands

Education

• Investment in learning and development at the IBD, by Timothy Cooper, MD and Chief Brewer – Coopers Brewery Ltd – Australia
• The Beer Sommelier Education Program – A necessity for the brewing industry, by Michael Zepf, Brewing Science and Beverage Technology – Director – Doemens – Germany
• Beer education is indispensable to build a strong beer culture, by Henri Reuchlin, Coordinator – StiBON Beer education – The Netherlands
• Panel Discussion – Education & importance for growth
  • Michael Ward (Moderator), Project Leader – Smile Brewing – Ireland
  • Bo Jensen, Chairman – European Beer Consumers Union (EBCU)
  • Matthias De Caluwe, CEO – Horeca Vlaanderen – Belgium
  • Roman Jove Lleixa, Founder and Head Brewer – Cervecera Peninsula – Spain

Small to success (part 2)

• Growing craft beer through collaboration, by Will Keating, Principal – Serestra & Hellfire Brew Club – Ireland
• Guerrilla Marketing : How to get more than your fair share of mind share, on a limited budget, Pete Slosberg, Co-founder – Pete’s Brewing Company – USA
• Starting up a city brewery, Peter Rouwen, Co Founder and head brewer. – Brouwerij Noordt – The Netherlands
• Panel Discussion – Ask the expert: from small to success
  • Steve Livens (Moderator), Policy Manager, Product Assurance & Supply Chain – British Beer & Pub Association – United Kingdom
  • Will Keating, Principal – Serestra & Hellfire Brew Club – Ireland
  • Peter Rouwen, Co Founder and head brewer. – Brouwerij Noordt – The Netherlands
  • Pete Slosberg, Co-founder – Pete’s Brewing Company – USA

Raw materials

• New barley solutions for all brewers, by Zoran Gojkovic, Director of Brewing Science & Technology – Carlsberg Research Laboratory, Carlsberg Group – Denmark
• Hop research – healthy raw materials for the brewing industry and securing the future for hop growing farms, by Walter König, Managing Director – Society of Hop Research, Hüll – Germany
• Panel Discussion – Discover the future of raw materials
  • Axel G. Kristiansen (Moderator), Deputy Director – DTU – Denmark
  • Walter König, Managing Director – Society of Hop Research, Hüll – Germany
  • Zoran Gojkovic, Director of Brewing Science & Technology – Carlsberg Research Laboratory, Carlsberg Group – Denmark

Small to success (part 1)

• How to set a new brewery in an established market?, Nicolas Declercq, Founder – Brasserie Leopold 7 – Belgium
• Local beer takes local market, Johan Van Dyck, Founder – Antwerpse Brouw Compagnie, Antwerp’s Independant Local
• Brewery – Belgium
• Innovation in the Polish market, Grzegorz Ziemian, Co-Founder & CEO – Browar Stu Mostów – Poland
• Panel Discussion – The minimum efficiency scale for your brewery, and how to grow from there?
  • Brad Windecker (Moderator), CEO – Orchestra Software – USA
  • Johan Van Dyck, Founder – Antwerpse Brouw Compagnie, Antwerp’s Independant Local Brewery – Belgium
  • Grzegorz Ziemian, Co-Founder & CEO – Browar Stu Mostów – Poland
  • Nicolas Declercq, Founder – Brasserie Leopold 7 – Belgium

Export

• Craft beer in Sweden : How to get distributed in the Swedish alcohol retail monopoly, by Johan Ahlstedt, Purchaser Beer – Systembolaget – Sweden and Märta Kuylenstiern, Category Manager Beer and Spirits – Systembolaget – Sweden
• Craft Beer in China : Opportunities & Trends, by Michelle Wang, Editor in Chief – The Beer Link – China
• Panel Discussion – Challenges & trends in retail in 4 European markets
  • Krishan Maudgal (Moderator), Managing Director Maudgal Int. ltd. – Co Founder at BeerAgency – Belgium
  • Markus Betz, Category Manager Craft Beer & Craft Cider – R. Ammersin GesbmH – Austria
  • Gaius Voûte, General Manager – Bier&cO – The Netherlands
  • Stefano Baldan, CEO – Brewrise – Italy

Heritage barley & grains

• 100% Brasileiros. Connecting local brewers with local malts, by Rodolfo Heitor Vargas Rebelo, Owner and Industrial Manager – Malteria Blumenau – Brazil
• Heritage malts as differentiator in beer branding?, by Andrea Stanley, Owner/Maltster – Valley Malt – USA
• Terroir and heirloom barley varieties: upcoming challenges in general and in a Belgian context, Gil Leclercq, R&D manager – Castle Malting – Belgium
• Panel Discussion – How (heritage) barley can do the magic for your beer
  • Henri Reuchlin (Moderator), Coordinator – StiBON Beer education – The Netherlands
  • Shane Swindells, Head Brewer & Owner – The Cheshire Brewhouse Ltd – United Kingdom
  • Christophe Noyon, Brewer and Farmer (Owner) – Brasserie des 2 Caps, ferme de Belle Dalle -France

Plenary 1

• General Welcome by Pavlos Photiades – President of The Brewers of Europe
• Brewing Forward: Its all about Europe by Jean-François van Boxmeer, Chief Executive Officer – Heineken
• Sailing the seas: global strategies for craft brewers by Ina Verstl, Co-author of the book “The Beer Monopoly” (2016) – Editor Brauwelt International – Germany
• Craft Beer in Belgium – what’s brewing by Charles Leclef Owner – Brouwerij Het Anker – Belgium
• Beer is no longer black & white: why spectrum is key by Paolo Lanzarotti, Chief Executive Officer – Asahi Breweries Europe Group
• Panel Discussion – Beer in 2020 and beyond
  • Tim Webb (Moderator), Author – World Atlas of Beer – United Kingdom
  • Paolo Lanzarotti, Chief Executive Officer – Asahi Breweries Europe Group
  • Charles Leclef, Owner – Brouwerij Het Anker – Belgium
  • Ina Verstl, Co-author of the book “The Beer Monopoly” (2016) – Editor Brauwelt International – Germany

Plenary 2

• Brewing for a better today & tomorrow by Cees ‘t Hart, CEO – Carlsberg Group

Plenary 3

• From traditional to modern craft brewing: how family-owned Trumer Brewery from Austria is reinventing itself for the 21st Century by Josef Sigl CEO – Trumer Private Brewery – Austria
• From founder to family brewer by Edouard Haag, General Manager – Brasserie Meteor – France
• Modernising Britain’s Oldest Brewer by Jonathan Neame CEO of Shepherd Neame – Chairman of Visit Kent – United Kingdom
• Craft Beer in Belgium – what’s brewing by Charles Leclef Owner – Brouwerij Het Anker – Belgium
• Beer is no longer black & white: why spectrum is key by Paolo Lanzarotti, Chief Executive Officer – Asahi Breweries Europe Group
• Panel Discussion – Redeveloping your (family) brewery
  • Moderator: Tiago Brandao, New Business Director – Beer & Brewing at Super Bock Group – EBC President – Portugal
  • Josef Sigl, CEO – Trumer Private Brewery – Austria
  • Jonathan Neame, CEO of Shepherd Neame – Chairman of Visit Kent – United Kingdom
  • Edouard Haag, General Manager – Brasserie Meteor – France