With an exploding number of breweries in Europe – from 5,000 breweries 5 years ago to more than 10,000 breweries now – more brands and beer styles are available to consumers. Whilst established brewers have long benefited from their presence on supermarket shelves, smaller brewers are now competing for space there too.
This not only represents an important source of visibility and growth for new brewers, but also offers consumers a larger variety of choice. It’s proven to be vital during the closure of hospitality venues, when brewers needed to sell more through off-trade. Charles-Antoine Clabaux, from Brasserie Ardwen, will tell us how he has managed to sell his beers to larger retailers- all whilst maintaining quality, reputation and a business-driven model. Tom Maneschijn, from Untappd, will explain how brewers can use the data provided by Apps and websites such as Untappd to identify where their beers are sold – or not – and more efficiently target their distribution and marketing efforts.