LILLE 2024


Fermentis - Main sponsor of Lille 2024

Defining competitive strategies in a world of shrinking beer shares

27/05/2024 09:30 Room 3.5/3.6 Brewers Forum

Brewing Business

Since the Covid-19 pandemic, the inflation, and the war in Ukraine, the situation changed considerably for breweries across Europe. Consumers’ behaviours and expectations have also evolved strongly impacting the brewing landscape. A structural shift is happening and breweries need to reinvent themselves with new strategies. This session will present case studies of breweries throughout Europe and how they see themselves evolving to fit the new brewing world.