Digitalisation of the economy

The pandemic changed our way of life in ways no one could anticipate. Yet it also accelerated trends that had already begun, such as the digitalisation of the economy. Many companies have gone online and with the lockdowns all companies needed to choose this path; be it for visibility or for selling goods directly. Breweries have also embraced this movement but have faced hurdles. Clo shows us how to go beyond awareness on social media and create meaningful conversions, whilst Hugo explains how online sales directly to consumers can be boosted for small breweries.