Packaging can be a differentiation point for small and medium-sized brewers, if used correctly. How can suppliers serve small brewers and their smaller production volumes/batches? Cans are increasingly considered by small brewers as a viable option for packaging freshly brewed beer. The taste properties of canned beer has improved and consumers’ perception is changing. Despite some question marks over how sustainable cans are compared to other methods, this option is being embraced by brewers.

