Moderator:
Thomas O’Mahony
Speakers:
Frederik Picard, Reputations
Kevin Patricio, Basqueland Brewing
Cédric Minot, Brasserie du Borinage
Every brewery does marketing. Every. But they all do it in a different way. Whilst traditional marketing via TV, newspaper and radio advertising remains the domain of the bigger companies (for budget reasons, mostly), the digital world has offered brewers of smaller sizes a lot of opportunities to increase visibility, presence and outreach to potential consumers.
However, whilst the digital world offers opportunities, many small brewers also see the downside of it: how can they properly manage social media and digital communication with limited financial resources, small manpower and no to limited marketing skills? This session will provide an introductory speech geared at small brewers with low budget, limited marketing skills and time and deliver a few concrete advice to develop a small-scale, resource-limited marketing strategy on social media that can help them make a difference, increase their brewery and brand visibility and boost their sales. Small brewers having gone that way will share their very concrete experience and answer questions from their peers to help them.