Moderator:
Rick Kempen, Bier&cO
Speakers:
Juan Jose Delgado, Estrella Galicia
Mark Roberts, Beer Hawk
Christian Klemenz, Bierothek
E-commerce has boomed during the Covid-lockdowns. What started as an emergency solution has now enshrined itself as a new consumption modus operandi for consumers of all types of good, including alcoholic beverages and is set to last and offer new growth options for brewers of all sizes. However, an important question remains on how to succeed when it comes to beer and e-commerce. What brewers should take into consideration. What models exist? Should breweries develop their own web-shop and delivery systems? Should they rather join existing beer web-shops? What are the pros and cons? Our speakers will give their views on the matter based on their experience and help you navigate this complex, future-oriented, but important channel of growth.