Description:
Non- and Low-Alcoholic beer is a fast (if not the fastest) growing segment of the brewing sector with, in some markets, double to the triple-digit sales increase. Whilst some consumers are in demand, others still don’t get convinced and keep having a negative image of the product. How can this be changed? How can consumers be convinced by the brewers to try a non- or low-alcoholic beer? This session will cover understanding consumers’ experiences with non-alcoholic beers, how the market and consumers can be driven and fed by an offer that suits their thirst and how the drinking experience can be improved.
Moderator:
- Juliette Phuong, Diversity & Inclusion consultant and trainer, Beer Sommelier
Speakers:
- Radoslaw Soszka, Business Unit Director, Grupa IQS
- Paolo Bouquin, Marketing Manager EU & UK, Athletic Brewing Company LLC
- Lenka Králová, Marketing Manager New Business CZ/SK, Plzensky Prazdroj
- Thomas Hutschenreuter, MicroMatic, Senior Key Account Manager