Description:
Over the last 10 years, Belgium and Germany’s beer culture have been registered on the UNESCO World Heritage List and the Czech Republic submitted its own registration in 2022. Many tourists know the UNESCO sign and use them to choose their holiday destination. Can such recognition help beer build its reputation, boost local beer tourism and help grow the beer category?
Moderator:
- Mathieu Schneider, Project Director, The Brewers of Europe
Speakers:
- Markus Raupach
- Krishan Maudgal, Director, Belgian Brewers
- Martina Ferencová, Director, Czech Brewers and Maltsters Association
- Adeline Bouvier, Communication Office, Mission Bassin Minier