Moderator:
Frederik Picard, Reputations
Speakers:
Thomas O’Mahony
Fede Segarra, Damm Brewery
Many brewers, from the microbrewery to the large brewery, have done or are doing efforts to become more sustainable and enshrine themselves with low, no or a positive impact on the local community. Efforts can range from sourcing of the ingredients to energy saving, to circularity, be it for business reason or, more often, because brewers care. In an age where sustainability is in everyone’s mouth, do brewers manage to properly communicate about this and share this story with consumers? There’s a great benefit in terms of brand reputation and appeal to consumers to show that your beer not only tastes good, but that it contributes to saving the local and global environment. This session will help brewers identify their assets and to use them from a communication and marketing perspective.