Julia joined the brewing world seven years ago when she became General Manager of the Brewers of Romania Association and representative of Central East Region in the Brewers of Europe Operational Committee. She has +20 years of experience in advocacy and management consultancy, accumulated in important public institutions and in private consultancy. Before joining the brewing sector, Julia worked as Public Affairs Director for Grayling Bucharest division, a leading communication & consultancy agency, advancing complex public affairs projects in FMCG, financial services, IT, health and energy sector.
From 2018 Julia is lead negotiator, on behalf of the Romanian brewers, in the complex process of setting-up a Deposit Return System for beverage packaging, which was successfully started in November 2023, as the largest integrated DRS system in EU.