Beer tourism is really an untapped revenue source for breweries as well as a key player in further improving beer’s image and reputation and supporting the category as a whole. In this session, large-scale projects (such as the Belgian Beer World) and more local activities involving brewery visits in urban areas will be showcased as best practices to help brewers and their trade associations understand what best practices can be developed at the local level.
LILLE 2024
PROGRAMME
Main sponsor
Tourism as a hook to promote beer and breweries
28/05/2024 16:30 Room 3.5/3.6 Brewers Forum
Brewing Business
Jan Lichota
Krishan Maugdal
Dr Alan Lovell
Nicolas Lescieux