LILLE 2024


Fermentis - Main sponsor of Lille 2024

Tourism as a hook to promote beer and breweries

28/05/2024 16:30 Room 3.5/3.6 Brewers Forum

Brewing Business

Beer tourism is really an untapped revenue source for breweries as well as a key player in further improving beer’s image and reputation and supporting the category as a whole. In this session, large-scale projects (such as the Belgian Beer World) and more local activities involving brewery visits in urban areas will be showcased as best practices to help brewers and their trade associations understand what best practices can be developed at the local level.