LILLE 2024

Terroir is an emotional term that generates a lot of expectations for the product that is making such a claim. Deeply rooted in the wine sector, research, consumers, brewers and beer writers recently looked into whether the notion can apply to beer and, if yes, under which circumstances. Our presenters will discuss the ins and outs of this notion, starting from the wine sector (to understand where it’s coming from) and then challenge whether it can be applied to beer by looking at the different ingredients (water, malt and hops).