Beer hospitality to drive Europe’s recovery

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Beer hospitality to drive Europe’s recovery


“Getting back to bars, pubs, cafés and festivals with friends, family and the local community will be a symbol of recovery from the Covid-19 pandemic, and will also help to reignite the whole European economy and rebuild society”, stated The Brewers of Europe on the 26th of April when releasing a new report on Covid’s impact on the beer trade. Whilst the re-opening of the on-trade will likely boost the economy, how will beer be boosted?

Our two experts, Thorsten from IWSR Drinks Market Analysis (the leading source of data and intelligence on the alcoholic beverage market) and Rick von RepTrack, will share the latest data on two important issues. First, Rick will address how Covid impacted the reputation landscape and what are the key opportunity area for brewers to build a stronger, greener reputation. Then, Thorsten will assess the category performance across beverage alcohol with a focus on EU beer trends, the impact of Covid-19 and outlook over the next five years and indicates what brewers can expect from the close future and the impact it will have on their breweries and the brewing sector.